by Diane Lefrandt | Jun 28, 2019 | Branding, Diane Lefrandt, Marketing, Strategy
Email marketing campaigns are a great way to reach a large audience simultaneously by providing marketing on their own time. Where tv marketing only captures audiences actively engaged in the television at the time that it airs, email marketing campaigns provide...
by Diane Lefrandt | Jun 7, 2019 | Branding, Diane Lefrandt, Marketing, Sales, Strategy
For most businesses, their marketing and sales departments are two sides of the same coin. While both differentiate from the other in many aspects, when they work in conjunction, the company can achieve great success. However, the skills and undertaking of both...