by Diane Lefrandt | May 2, 2020 | Uncategorized
Businesses like to use social media as a way to reach out to their audiences while interacting with them. However, working through social media can pose some unexpected problems, so you may need to make some changes to maximize profits. Here are three tips that will...
by Diane Lefrandt | Mar 27, 2020 | Uncategorized
There is no doubt that branding is a critical component of building a business. One thing to consider, however, is whether or not you need to build a business brand or a personal brand. This is going to make a huge difference when it comes to marketing your business....
by Diane Lefrandt | Mar 13, 2020 | Uncategorized
Digital marketing trends may come and go but one thing remains the same: brand recognition. Brand recognition can be defined as how familiar the general public is with a brand. It’s a brand’s unique image that stands out, evokes emotion and entices consumers to make a...
by Diane Lefrandt | Jan 29, 2020 | Branding, Diane Lefrandt, Marketing, Sales, Strategy
One aspect of being in the world of business is making connections. Also known as networking, this is a skill that comes naturally to some, not so much to others. For those people who are extroverted and social, networking is another fun opportunity to meet and greet...
by Diane Lefrandt | Jan 13, 2020 | Blog, Diane Lefrandt
The millennial generation values ethics. They want to work for a company that supports local or national organizations. They want to use social media as a platform to advocate for causes that they hold close to them. Most importantly, at least from a marketing...
