Networking for Introverts
One aspect of being in the world of business is making connections. Also known as networking, this is a skill that comes naturally to some, not so much to others. For those people who are extroverted and social, networking is another fun opportunity to meet and greet others in their industry and make potential lifelong friends along the way. For others, it might as well be a visit to the dentist. The good news is that there are ways of making this modern-day ritual less painful.
Corporate Social Responsibility and Marketing
The millennial generation values ethics. They want to work for a company that supports local or national organizations. They want to use social media as a platform to advocate for causes that they hold close to them. Most importantly, at least from a marketing...
Using Podcasts to Boost Your Brand
Podcasts are the radio-equivalent medium brought right to a consumers smartphone. In fact, over 100 million people actively listen to podcasts weekly, and even more on a monthly basis. These rising numbers make it the perfect investment for a business or brand to use...
Bolster Your Personal Branding
In a world where social media reigns supreme, trying to build a brand, let alone define a personal brand, isn’t as easy as it was before. Years ago, before digital marketing took off, bringing attention to a personal brand was simple. After posting a picture that...
Using AI to Boost Your Marketing Strategy
Artificial intelligence happens to be one of the key tech-tools that are having a huge impact on modern-day business operations. In more recent years, AI has had a monumental impact on how businesses can achieve better marketing with a far greater ROI. Whereas this...
Avoid These Social Media Marketing Mishaps
Social media marketing is not always cut and dry when it comes to utilizing it successfully. Most successful social media marketing experts have spent a decade or more honing their craft. While using social media to market a business might seem easy on the surface,...
Inundated with Influencers – Examining the Power of Influencer Marketing
Influencer marketing is when brands compensate real people on social media to promote their products to their followers. Typically, the influencers have a strong social media presence with thousands of followers who value their opinion on products. This can drive the...
Rebranding Mistakes that Could Cost You
So you have decided that it is time to rebrand your business - a task that sounds exciting to some and daunting to others. Whether you are rebranding your design, your culture, or another element of your business, the reality is that this is no easy task that should...
3 Pro Tips to Boost Your Email Marketing Campaigns
Email marketing campaigns are a great way to reach a large audience simultaneously by providing marketing on their own time. Where tv marketing only captures audiences actively engaged in the television at the time that it airs, email marketing campaigns provide...
The Major Differences Between Marketing and Sales
For most businesses, their marketing and sales departments are two sides of the same coin. While both differentiate from the other in many aspects, when they work in conjunction, the company can achieve great success. However, the skills and undertaking of both...