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In a world where social media reigns supreme, trying to build a brand, let alone define a personal brand, isn’t as easy as it was before. Years ago, before digital marketing took off, bringing attention to a personal brand was simple. After posting a picture that garnered enough likes and comments, a star was born.

But with so many look-alike brands online, standing out in the crowd takes more than just a pretty picture. In fact, bolstering a personal brand takes strategy.


Be Real

The first step to bolstering a personal brand is to build one. It’s impossible to improve upon a brand that’s only in it for the money. Social media platforms are supposed to mimic how people want to live life; honestly, freely, and with approval. Brands not living up to the image that they are trying to sell will eventually fizzle out.


Define the Message

A brand’s message is not the same as its marketing strategy. The same holds true for personal branding. Individuals and businesses alike need to define their message. They define what they are trying to say and know who they want to hear it. Even the most successful brands define their message. While it appears that they’re marketing to masses, in reality, they are really only targeting specific groups of people within demographics.


Bring Value

People who master personal branding know that it takes dedication and experience. As much as someone wants to share their vision, personal branding is more than a pretty logo. It’s how someone interacts with their target audience and the value they bring to the table. The most successful brands live up to their brand’s message in real life, not just online. They make a great first impression every day without trying.


Learn How to Listen

Active listening is the final piece of the personal branding puzzle. The only way to truly understand what a target audience wants is by listening to what they have to say. Without listening, it’s impossible to learn and improve upon a personal brand.


As the digital landscape continues to expand, so does the need for personal branding. What works for one business or individual may not work for another. However, one thing remains the same: to truly master the craft, be open to change.