by Diane Lefrandt | Jan 13, 2020 | Blog, Diane Lefrandt
The millennial generation values ethics. They want to work for a company that supports local or national organizations. They want to use social media as a platform to advocate for causes that they hold close to them. Most importantly, at least from a marketing...
by Diane Lefrandt | Dec 1, 2019 | Blog, Diane Lefrandt
Podcasts are the radio-equivalent medium brought right to a consumers smartphone. In fact, over 100 million people actively listen to podcasts weekly, and even more on a monthly basis. These rising numbers make it the perfect investment for a business or brand to use...
by Diane Lefrandt | Nov 14, 2019 | Blog, Diane Lefrandt
In a world where social media reigns supreme, trying to build a brand, let alone define a personal brand, isn’t as easy as it was before. Years ago, before digital marketing took off, bringing attention to a personal brand was simple. After posting a picture that...
by Diane Lefrandt | Oct 1, 2019 | Blog, Diane Lefrandt
Artificial intelligence happens to be one of the key tech-tools that are having a huge impact on modern-day business operations. In more recent years, AI has had a monumental impact on how businesses can achieve better marketing with a far greater ROI. Whereas this...
by Diane Lefrandt | Sep 17, 2019 | Blog, Diane Lefrandt
Social media marketing is not always cut and dry when it comes to utilizing it successfully. Most successful social media marketing experts have spent a decade or more honing their craft. While using social media to market a business might seem easy on the surface,...
by Diane Lefrandt | Aug 12, 2019 | Blog, Diane Lefrandt
Influencer marketing is when brands compensate real people on social media to promote their products to their followers. Typically, the influencers have a strong social media presence with thousands of followers who value their opinion on products. This can drive the...
