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Artificial intelligence happens to be one of the key tech-tools that are having a huge impact on modern-day business operations. In more recent years, AI has had a monumental impact on how businesses can achieve better marketing with a far greater ROI. Whereas this technology cannot exist and operate on its own, it can be used to leverage the existing corporate marketing strategies in various ways.

 

Content generation for better SEO

Even as companies implement more competitive digital marketing strategies, search engine optimization has become a major point of focus. The idea of SEO and content marketing can be revolutionized by the application of artificial intelligence tools. AI, in this regard, can be used to help generate relevant content that will enable a business’s web content to rank better on search engines. 

AI does so by analyzing web user search data and coming up with consistent trends as far as keyword usage and placement is concerned. The software then compiles this data into easy-to-read graphs and templates that marketers can utilize to make decisions about their strategies. 

 

Market targeting and segmentation

Artificial intelligence can also be used to facilitate a better understanding of specific market demographics while coming up with segmentation propositions for better-targeted marketing. For example, AI algorithms can identify and classify web traffic on your business in terms of the demographic parameters, such as age, location, income, and gender.

These statistics can then be utilized to enable the business to target a given population with the relevant content for improved lead generation. For example, the algorithm can identify that younger consumers often visit the business’s social media pages while the older generation of consumers visit the business’s blogs and webpages. This is a vital lead that could help the business to improve its targeted marketing strategies.

 

Leveraging customer service

Perhaps the most exploited artificial intelligence capability in the market today is the use of AI in customer service. Chatbots have been developed that are capable of mimicking human precision and voice when responding to customers’ inquiries in both text-based as well as voice-based customer service. These chatbots allow the business to achieve better customer service by enabling the 24/7 availability of customer services. AI-powered chatbots have proven to be a cost-effective way of coordinating marketing initiatives as well as generations of marketing surveys.

 

Artificial intelligence is an increasingly popular technology that businesses are utilizing in virtually every industry. The automation and integration of AI allow for businesses to spend their resources on other components of success and increase efficiency overall.